What is a 3PL? Everything You Need to Know for eCommerce Success

What is a 3PL? Everything You Need to Know for eCommerce Success

Picture this: Your online store is growing fast, orders are flooding in, but you’re drowning in packing boxes, running out of storage space, and customers are complaining about slow shipping. Sound familiar?

Every successful eCommerce business faces this turning point—the moment when doing everything yourself becomes impossible. When your garage can’t hold more inventory. When you’re spending 40+ hours a week just packing and shipping instead of growing your business.

This is exactly why smart eCommerce business owners turn to third-party logistics (3PL) providers.

Recent industry data shows that 90% of Fortune 500 companies now rely on 3PL providers to optimize their supply chain operations, a significant increase from just 46% in 2001. And 85% of online shoppers expect fast delivery within 2-3 days, making efficient fulfillment critical for customer satisfaction.

This guide explores everything eCommerce business owners need to know about third-party logistics providers. You’ll learn how 3PL services can transform your operations, reduce costs, and accelerate growth.

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What is a Third-Party Logistics (3PL) Provider?

A third-party logistics (3PL) provider helps eCommerce businesses by managing key logistics tasks like:

  • Storing inventory
  • Picking and packing orders
  • Shipping to customers
  • Tracking and managing returns


By outsourcing logistics to a 3PL provider, online brands can save time, reduce costs, and scale more efficiently.

Key 3PL Services for eCommerce Fulfillment

  1. Warehousing and Storage
    3PL providers use warehouses to store your products safely. These warehouses often feature climate control and security, plus advanced systems to track inventory in real time so you always know your stock levels.

  2. Order Fulfillment
    When customers place orders, 3PL providers pick, pack, and ship the products for you. They conduct quality checks and can offer custom packaging. Many process orders the same or next day to keep customers happy.

  3. Shipping and Transportation
    3PLs partner with major carriers like FedEx, UPS, and DHL to secure better shipping rates and options. They also handle international shipping, customs, and special handling for fragile or regulated items.

  4. Inventory Management and Reporting
    3PLs track your inventory in real time and provide detailed reports on stock and sales. This helps you plan better, avoid stockouts, and minimize overstock.

A 3PL provider like Lansil Global combines warehousing, order fulfillment, inventory tracking, and global shipping to help eCommerce brands grow and ship smoothly worldwide. Learn more about our order fulfillment services designed for eCommerce brands.

Types of 3PL Providers: Asset-Based and Non-Asset-Based

  1. Asset-Based 3PL Providers. These providers own their warehouses, trucks, and equipment, giving them more control over operations and service quality. They typically serve clients with steady, high-volume shipping needs.

  2. Non-Asset-Based 3PL Providers. These providers don’t own warehouses or trucks. Instead, they work with a network of warehouses, carriers, and other services to offer flexible solutions that grow with your business.

  3. Technology-Focused 3PL Solutions. These providers emphasize software and automation, using data and technology to improve logistics and integrate smoothly with eCommerce platforms.

Why eCommerce Brands Should Use 3PL for Supply Chain Optimization

  1. Cost Reduction and Efficiency
    Partnering with a 3PL helps businesses avoid large investments in warehouses, staff, and technology. Instead, costs become variable and scale as the business grows. Providers leverage economies of scale by serving many clients, securing better shipping rates, optimizing warehouse space, and spreading technology expenses.

  2. Scalability and Flexibility
    3PL services easily adjust to your business’s changing needs. During busy seasons, they handle more orders without requiring you to hire extra staff or rent more space. In slower times, you only pay for what you use, helping control costs.

    Lansil Global specializes in scalable and efficient 3PL services with warehouses in China, the US, and soon Europe. This enables brands to reduce costs and adapt quickly to market demands. Learn more about our China sourcing and manufacturing solutions.

  3. Access to Advanced Technology
    Leading 3PL providers invest in modern warehouse management systems, real-time inventory tracking, and data analytics. This gives businesses access to powerful technology that improves operations without heavy upfront costs.

  4. Geographic Expansion Opportunities
    With multiple warehouse locations and strong global logistics expertise, Lansil Global helps businesses expand into new markets easily, managing customs, shipping, and delivery worldwide.

  5. Focus on Core Business Activities
    Outsourcing logistics allows business owners to focus on product development, marketing, and growth — driving faster innovation.

How to Know if You Need a 3PL: Simple Checklist 

Before choosing a 3PL provider, check if your business is ready. Use this 12-point checklist to evaluate if you need help with shipping and storage:

How Many Apply to You?

  • 0-3 items: Work on fixing these problems yourself first
  • 4-7 items: Start looking at 3PL companies and request prici
  • 8+ items: You definitely need a 3PL partner to support growth

How to Choose the Right 3PL Logistics Provider

Evaluate Service Capabilities
Assess whether potential 3PL providers offer the services your business requires now and in the future. Key areas to evaluate include warehouse locations, shipping options, technology integration, and specialized services like custom packaging or product photography.

Technology Integration Requirements
Ensure the 3PL provider’s systems integrate seamlessly with your eCommerce platform, inventory management, and accounting systems. Smooth data flow prevents errors and boosts operational efficiency.

Pricing Structure Analysis
Compare pricing models carefully. Some providers charge per order, others use monthly minimums or tiered pricing. Calculate total costs based on your order volumes and service needs.

Geographic Coverage Assessment
Consider where your customers are located and choose providers with warehouse networks that support efficient delivery. Strategic warehouse placement reduces shipping costs and delivery times.

Reputation and References
Research potential providers thoroughly. Read client testimonials, case studies, and industry reviews. Request references from businesses similar to yours.

Making the Right Choice for Your Business

Choosing the right 3PL provider is a strategic decision that can significantly impact your growth and customer satisfaction. Consider your needs, growth plans, and budget. The best partnerships develop when businesses select providers aligned with their values and goals.

For eCommerce brands ready to scale and improve customer satisfaction, partnering with the right 3PL logistics provider offers the infrastructure and expertise to compete effectively today. The investment often pays dividends in improved efficiency, reduced costs, and enhanced customer experiences.

To learn more about optimizing your supply chain and scaling globally, explore Lansil Global’s eCommerce fulfillment solutions.

GET IN TOUCH WITH LANSIL GLOBAL

Looking for a fulfillment solution?

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