Ecommerce in Europe: Break Into the World’s 3rd Largest Market With Direct China Fulfillment

Ecommerce in Europe: Break into the world’s 3rd largest market with direct China fulfillment

One fulfillment center in China is all that you need to tap into the European market to increase sales while reducing operational costs

Europe, a place renowned for its history and culture, is also where the eCommerce market is growing rapidly. With revenue from online sales projected to reach $632 billion this year, the continent is ripe with opportunities for brands to increase their global presence. But how can an online business break into Europe without significant investment? The answer is to start with direct China order fulfillment

In this blog, we’ll dive into the European eCommerce landscape and explore how your business can benefit from 3PL fulfillment services to enter this lucrative market.


Europe’s eCommerce market: Overview

Let’s discover how the European online retail sector is projected to grow and uncover which products are driving online sales.

Ecommerce revenue in Europe to hit $1 trillion

If you’re thinking of expanding your presence globally, now is the time! After a brief decline in 2022, Europe’s eComm revenue has rebounded. The market is set to grow annually by 9% on average in the next 5 years. Projections indicate that revenue will hit an impressive $1 trillion by 2029. 

Cross-border eCommerce: Most popular products Europeans are buying

Some products are selling faster than others in Europe. A survey targeting European online buyers shows that clothing and footwear are by far the most important products in cross-border eCommerce. Revenue from this category is also high and surpassed the $150 billion mark last year. 

Beyond fashion, consumer electronics, cosmetics, and homeware are also trending. These categories are especially popular in stores fulfilling orders directly from abroad, such as Temu, Shein, and other emerging brands.


Key players in the European market

Similar to the US, the European market is also denominated by Amazon. But despite the retail giant’s large market share, there is a host of other brands with notable market shares, indicating potential for competition and growth within the sector. In 2023, Shein made it to the top 5 online stores with $9 billion in sales, thanks in part to the brand’s focus on the China order fulfillment model.

Things to consider for a successful online business in Europe

To grow your business in this thriving continent, you need to understand the nuances that differentiate Europe from other major markets like the US.

Understanding the culture 

Take your time to research and understand the cultural differences in Europe. There are many countries that have their own languages, pain points, and buying habits. Don’t just focus on the differences – there are similarities among EU countries as well, which can help you develop a unified approach to your strategy. 

Invest enough in marketing

As a new online brand in the continent, doubling down on marketing can help you get the recognition and online presence you need. Try to have multiple strategies and learn from the stores that are already popular. Europe’s population is richly diverse, so it’s essential to tailor your campaigns to resonate with different audiences.

Stay informed about regulations

Europe is heavily regulated, with a wide range of laws in place to protect both consumers and businesses. One key regulation to be aware of is the value threshold for importing products without incurring customs duties. In the EU, brands using China eCommerce fulfillment can sell products duty-free with a maximum value of 150 euros, while in the UK, the threshold is 135 British pounds. 

Why direct China order fulfillment is the way to go for new business in Europe?

Entering new markets is hard and capital-intensive. Since most brands source their products from China, it’s best to keep inventory there and ship it to European customers directly upon placing an order. The optimal way to do this is through China eCommerce fulfillment, which helps optimize cash flow and reduce risk by minimizing the need for upfront investment in warehousing and logistics. This approach also allows you to efficiently manage inventory and respond swiftly to market demands.

The growth of Shein and Temu in the continent has proved that Europeans are willing to wait a few extra days for delivery if they can get better offerings and lower prices. Whatever you’re selling on the market, you’ll be able to sell it in Germany, France, the UK, and many other countries.

Grow your sales in Europe with Lansil Global

It’s important to find a reliable fulfillment company like Lansil Global that understands your needs and has experience in serving European businesses. With a China eCommerce fulfillment center, we can store your inventory in Shenzhen and ship it to any European country within days. Our Shenzhen headquarters is near major factories, meaning you can benefit from much shorter lead times and receive the best ecommerce fulfillment services. 

In addition, Lansil Global is among the leading brands in China sourcing and manufacturing. So if you’re looking to get quality products at competitive prices, we can connect you with over 2,000 suppliers across the country. 

Ready to scale your business in the European market? Reach out to us today to get a custom quote.

more insights

Understanding the 10% Tariffs on Chinese Imports: Implications, Reactions, and Future Outlook

Introduction In early 2025, the United States implemented a 10% tariff on all imports from China as part of a strategic effort to recalibrate trade policies and address economic imbalances. This pivotal decision carries far-reaching implications for businesses, consumers, and global trade dynamics, fundamentally altering supply chains, pricing structures, and market strategies across industries. Understanding these tariffs is essential for businesses navigating the complexities of international trade, as well as for consumers and policymakers monitoring economic trends. This comprehensive analysis provides an in-depth examination of the tariffs’ scope, their potential impact across various sectors, and the responses from key global markets and stakeholders. Table of Contents 1. Background of the 10% Tariffs On February 1, 2025, President Donald Trump signed Executive Order 14195, instituting a 10% tariff on all Chinese imports, effective February 4, 2025. This decisive action forms part of a broader strategic initiative to address persistent trade imbalances, bolster American manufacturing capabilities, and reduce economic dependence on China. The policy decision emerged amid escalating concerns about Chinese trade practices, including allegations of intellectual property theft and government subsidies that provide Chinese companies with unfair advantages in global markets. These tariffs echo similar measures implemented during Trump’s first presidency (2017–2021), reinforcing a consistent approach to U.S. trade policy with China. Key Sectors Affected by the Tariffs: These wide-ranging tariffs are expected to create ripple effects across various industries. The construction industry, particularly in high-growth regions like the Bay Area, may experience significant cost increases due to higher prices for essential building materials such as lumber, steel, and drywall, potentially slowing development projects. Additionally, the maritime shipping industry faces unique challenges as proposed fees on Chinese-built vessels entering U.S. ports could substantially increase shipping rates, contributing to broader inflationary pressures throughout the supply chain. Overall, the 10% tariffs on Chinese imports represent a landmark development in U.S. trade policy, with wide-ranging implications for domestic and global economic landscapes. Additionally, the shipping industry could face challenges, as proposed fees on Chinese-built vessels entering U.S. ports may lead to higher shipping rates and contribute to inflation. Overall, the 10% tariffs on Chinese imports represent a significant development in U.S. trade policy, with wide-ranging implications for both domestic and global economies. Source: U.S. Department of Commerce 2. Economic Implications Impact on Consumers The newly imposed 10% tariffs on Chinese imports are expected to trigger price increases across a broad spectrum of consumer goods. With many American companies heavily dependent on Chinese manufacturing for cost-effective production, the additional costs from tariffs will inevitably affect consumer pricing strategies. Specific Examples: Expert Insight: According to comprehensive analysis from the Tax Foundation, the initial 10% tariff on Chinese imports would add approximately $172 to the annual tax burden per U.S. household, representing a tangible impact on consumer purchasing power. Potential Solutions for Consumers: Effects on U.S. Businesses While the strategic intent of tariffs is to revitalize domestic manufacturing, many U.S. businesses remain deeply integrated with Chinese supply chains for production and assembly. The increased import costs will have variable effects across different sectors: Expert Insight: The Council on Foreign Relations highlights that the American energy sector faces particular vulnerability to tariff impacts. A concurrent 10% tariff on Canadian energy imports is expected to increase energy prices for American consumers, especially significant considering Canada supplies 61% of U.S. crude oil imports as of 2021. Strategic Options for Businesses: Inflationary Risks Economic analysts warn that the tariff structure could contribute to broader inflationary pressures by increasing production costs across multiple industries simultaneously, potentially triggering price increases throughout the economy. Expert Insight: The Tax Foundation projects these tariffs will generate approximately $1.2 trillion in additional U.S. tax revenue between 2025 and 2034, while Mexican and Canadian retaliatory tariffs would cause a further tax revenue increase of $958 billion during the same period. Potential Mitigation Measures: In summary, the 10% tariffs on Chinese imports present complex economic challenges affecting consumers, businesses, and potentially contributing to inflationary trends. Proactive strategies by market participants, coupled with thoughtful government policies, will be essential to navigating these challenges effectively. Source: U.S. Chamber of Commerce 3. China’s Response In direct response to the United States’ implementation of a 10% tariff on Chinese imports, China has enacted a comprehensive set of countermeasures designed to protect its economic interests and assert its position in global trade. These strategic responses include: Counter-Tariffs China has implemented a targeted tariff structure on key U.S. exports: These carefully calibrated measures strategically target vital sectors of the U.S. economy, particularly energy and agriculture, exerting calculated pressure on industries crucial to U.S. export revenue and domestic employment. Regulatory Restrictions China has significantly expanded its Unreliable Entity List, which identifies foreign companies deemed to operate contrary to Chinese national interests. Notable recent additions include: Inclusion on this list subjects these companies to various regulatory constraints, potentially limiting their operational capacity within the Chinese market and restricting access to one of the world’s largest consumer bases. Export Controls China has implemented strategic export controls on critical raw materials essential for advanced technology manufacturing: By restricting exports of these strategically important materials, China leverages its dominant position in their production to influence global supply chains, particularly affecting high-tech manufacturing industries dependent on these resources. Impact on U.S. Businesses These multifaceted retaliatory measures are anticipated to have significant ramifications across various sectors of the U.S. economy: Understanding these strategic responses is crucial for stakeholders to effectively navigate the evolving international trade landscape. Source: China Ministry of Commerce 4. Global Reactions and Possible Outcomes  The recent escalation in trade tensions between the United States and China has triggered diverse responses from global markets and nations, each implementing strategic measures to navigate the potential economic consequences. Market Uncertainty Financial markets have demonstrated heightened volatility in direct response to the newly imposed tariffs. The Dow Jones Industrial Average recorded a significant 3% decline following the announcement, reflecting widespread investor concern regarding potential economic instability. Concurrently, the euro—which had previously weakened following the 2025 U.S. presidential election—has shown signs of recovery,

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non-manufacturing goods production

The Power of Non-Manufacturing Goods Production: Driving Business Growth in the Digital Age 2025

Introduction In today’s fast-paced and technology-driven world, production is no longer limited to traditional manufacturing. While manufacturing is often associated with physical product creation, non-manufacturing goods production has emerged as an equally significant sector that fuels various industries. This category encompasses digital products, intellectual property, services, and other intangible assets that drive business growth and consumer engagement. As economies become increasingly digitalized, businesses are shifting towards service-based models and innovative digital solutions, making non-manufacturing goods production more essential than ever. Companies that specialize in non-manufacturing goods production offer solutions that range from software development and digital content to consulting and fulfillment services. Unlike conventional manufacturing, which requires factories, raw materials, and complex logistics, non-manufacturing businesses can operate with more agility, focusing on innovation, efficiency, and scalability. This sector provides businesses with the flexibility to operate across global markets, enhance customer experiences, and create revenue streams that are not constrained by physical limitations. With the continuous advancement of technology, including artificial intelligence, cloud computing, and automation, non-manufacturing goods production is shaping the future of industries worldwide. From e-learning platforms to cloud-based software services and order fulfillment operations, businesses in this space are revolutionizing how goods and services are created, distributed, and consumed. Understanding the potential of this sector is crucial for businesses looking to expand their operations, reduce costs, and adapt to an increasingly digital landscape. Table of Contents: 1. What Is Non-Manufacturing Goods Production? Non-manufacturing goods production represents a paradigm shift from traditional industrial models, focusing on the creation, development, and distribution of intangible or digital products and services. Unlike the tangible outputs of traditional manufacturing, non-manufacturing goods production centers on knowledge-based, service-driven, and digitally delivered outputs. This sector has become the driving force behind the modern digital economy, reshaping industries and transforming consumer experiences. This sector encompasses a vast array of digital creations, from mobile applications that streamline daily tasks to sophisticated software-as-a-service (SaaS) platforms that empower businesses. Digital media, including streaming services, downloadable content, and interactive experiences, also falls under this category. These products are characterized by their scalability, accessibility, and ability to deliver personalized experiences to users worldwide. In an increasingly complex business landscape, consulting and professional services provide invaluable expertise and guidance. Legal, financial, and marketing professionals offer specialized knowledge and strategic insights, helping businesses navigate challenges and capitalize on opportunities. This sector is characterized by its reliance on human capital and intellectual property, delivering customized solutions tailored to specific client needs. The rise of e-commerce has fueled the growth of fulfillment and logistics services, which play a crucial role in ensuring the efficient delivery of goods to consumers. This sector encompasses warehousing, order fulfillment, and global shipping, leveraging technology and infrastructure to optimize supply chain management. Efficient logistics are essential for businesses operating in the digital age, enabling them to meet the demands of fast-paced, on-demand consumer expectations. Intellectual property (IP) represents the intangible assets that drive innovation and creativity. Patents, trademarks, and copyrights protect original works and inventions, providing creators and businesses with exclusive rights and incentivizing further development. In the digital age, IP has become increasingly valuable, as businesses seek to protect their unique ideas and competitive advantages. The internet has democratized access to education and information, leading to the proliferation of online education and content creation. E-learning platforms, eBooks, and digital courses provide flexible and accessible learning opportunities, while content creators produce a wide range of digital media, including videos, podcasts, and articles. This sector is characterized by its ability to reach global audiences and deliver personalized learning experiences. Subscription-based services have become a dominant business model in the digital age, offering recurring access to content, software, and services. Cloud computing, streaming platforms, and membership-based content provide convenience and value to consumers, while generating recurring revenue for businesses. This sector is characterized by its focus on customer retention and long-term relationships. The financial and investment services sector has undergone a significant transformation in the digital age, driven by technological innovations. Banking, cryptocurrency, and fintech solutions provide digital alternatives to traditional financial services, offering convenience, accessibility, and efficiency. This sector is characterized by its reliance on data analytics, cybersecurity, and regulatory compliance. 2. Key Data Points on Non-Manufacturing Goods Production Metric Data/Insight Global Digital Economy Growth Expected to reach $20.8 trillion by 2025, driven by digital services, SaaS, and cloud computing. eCommerce Fulfillment Market Projected to grow at a CAGR of 11.8% from 2023 to 2030, emphasizing the demand for third-party logistics services. Subscription Economy Expansion Businesses utilizing subscription models have grown 3.7x faster than traditional businesses since 2012. Cloud Computing Adoption Over 94% of enterprises use cloud services, supporting the scalability of non-manufacturing goods production. AI in Business Operations AI-driven automation is expected to contribute $15.7 trillion to the global economy by 2030. Blockchain in Digital Transactions The blockchain market is projected to reach $163.83 billion by 2029, securing transactions in non-manufacturing industries. Reverse Logistics Impact eCommerce returns account for 30% of all online purchases, highlighting the importance of returns processing services. SaaS Industry Growth The SaaS market is projected to exceed $374 billion by 2026, demonstrating the growing reliance on cloud-based services. 3. The Importance of Non-Manufacturing Goods Production The relentless march of digital transformation has propelled non-manufacturing goods production to the forefront of modern business strategy. In a world increasingly driven by data, connectivity, and on-demand services, businesses are recognizing the immense potential of intangible offerings. The traditional model of relying solely on physical products for revenue generation is rapidly evolving, as companies embrace the agility and scalability of subscription-based services, digital downloads, and cloud-based solutions. These innovative approaches allow businesses to meet customer needs with unprecedented efficiency and responsiveness, fostering stronger relationships and driving sustainable growth. Unleashing the Power of Intangible Assets: Key Advantages of Non-Manufacturing Goods Production The shift towards non-manufacturing goods production unlocks a multitude of strategic advantages, empowering businesses to thrive in the digital landscape: 4. Non-Manufacturing Goods Production in Supply Chain and Fulfillment In the global supply chain, non-manufacturing goods production plays a critical

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acne products manufacturer

Find the Best Acne Products Manufacturer for Your Brand 2025

Introduction Finding a reliable acne products manufacturer is a pivotal step for any business aiming to establish or expand its presence in the competitive skincare market. The selection of a manufacturing partner directly influences the quality of your formulations, which in turn determines the efficacy of your products and the satisfaction of your customers. A reputable manufacturer brings not only expertise in formulating effective acne solutions but also a deep understanding of industry regulations and compliance standards, ensuring your products are safe and legally sound. This partnership is more than just a transactional relationship; it’s a strategic alliance that lays the foundation for your brand’s success. The right acne products manufacturer will offer a comprehensive suite of services, from product development and formulation to packaging and fulfillment. They will demonstrate a commitment to using high-quality ingredients, adhering to stringent manufacturing practices, and conducting thorough testing to ensure product stability and safety. Moreover, they will be transparent and communicative, keeping you informed throughout the production process and addressing any concerns promptly. This level of support is invaluable, particularly for small businesses and startups that may lack in-house expertise in manufacturing and regulatory affairs. Ultimately, choosing the right acne products manufacturer is an investment in your brand’s future. It’s about finding a partner who shares your vision, understands your target market, and is committed to helping you achieve your business goals. By prioritizing quality, compliance, and effective communication, you can build a strong and successful acne product line that resonates with consumers and stands out in a crowded marketplace. Table of Contents 1. Find the Best Acne Products Manufacturer for Your Brand In the competitive skincare market, the foundation of a successful acne product line rests on the quality and reliability of its manufacturer. Finding the right partner is crucial for ensuring your brand delivers effective, safe, and compliant products that resonate with consumers. This introduction explores the key considerations and strategies for identifying the best acne products manufacturer to elevate your brand’s presence and achieve long-term success. The selection of a manufacturing partner directly impacts your product’s efficacy, regulatory compliance, and overall market reception. Choosing a manufacturer with expertise in acne-specific formulations, a commitment to rigorous quality control, and a proven track record of meeting industry standards is essential. By partnering with the right manufacturer, you can build a strong foundation for your brand, ensuring that your products not only meet consumer expectations but also contribute to long-term brand loyalty and market growth. 2. Why Choose a Professional Acne Products Manufacturer? Selecting a professional acne products manufacturer is a strategic decision that directly impacts the quality, efficacy, and market success of your skincare line. These specialized manufacturers possess a deep understanding of acne-related skin concerns, enabling them to develop formulations that effectively target the root causes of breakouts. Their expertise extends to incorporating a wide range of active ingredients, from established acne fighters like salicylic acid, benzoyl peroxide, and niacinamide to potent natural extracts that soothe and heal the skin. By partnering with a reputable manufacturer, you gain access to formulations that not only meet industry standards but also deliver tangible results, fostering customer trust and loyalty. Beyond formulation expertise, a trusted acne products manufacturer acts as a valuable resource, staying abreast of the latest advancements in dermatological research and incorporating cutting-edge ingredients. They can seamlessly integrate innovative components like probiotics, peptides, and advanced anti-inflammatory compounds, enhancing the efficacy of your acne treatments and providing a competitive edge in the market. This commitment to innovation ensures that your products remain relevant and effective in a rapidly evolving skincare landscape. Furthermore, a professional manufacturer prioritizes quality control and regulatory compliance, ensuring that your products are safe, stable, and legally compliant. They adhere to Good Manufacturing Practices (GMP) and conduct rigorous testing to verify product safety and efficacy. This meticulous attention to detail minimizes the risk of recalls, legal issues, and damage to your brand reputation. By collaborating with an experienced acne products manufacturer, you gain access to their expertise, resources, and commitment to excellence, allowing you to create unique, high-quality formulations that stand out in the competitive skincare market and resonate with discerning consumers. They can also provide transparent documentation, and support throughout the entire product lifecycle. 3. Custom Formulation and Private Label Options One of the most compelling advantages of partnering with a professional acne products manufacturer lies in the flexibility and customization they offer. This partnership opens the door to creating bespoke formulations that precisely align with your brand’s unique vision and target market. Whether you envision a lightweight gel, a potent serum, a gentle cleanser, or a revitalizing mask, an experienced manufacturer possesses the expertise to translate your concepts into tangible, effective products. This level of customization allows you to differentiate your brand in a crowded market, offering specialized solutions that cater to the specific needs and preferences of your customers. Furthermore, many manufacturers provide comprehensive private label services, a streamlined approach that empowers you to launch a premium line of acne care products under your own brand name without the complexities and costs associated with in-house formulation development. This turnkey solution significantly accelerates your time to market, enabling you to capitalize on emerging trends and meet consumer demand swiftly. A reliable acne products manufacturer will manage every aspect of the process, from meticulous product development and rigorous testing to captivating packaging design and accurate labeling. This comprehensive support is particularly beneficial for businesses seeking to enter or expand within the skincare industry while minimizing upfront investments in research and development, allowing them to focus on marketing and brand building. By leveraging the expertise and resources of a leading acne products manufacturer, you gain access to high-quality, scientifically formulated acne solutions that resonate with your target audience. This strategic partnership ensures that your products not only meet but exceed consumer expectations, fostering brand loyalty and driving sales. The ability to customize formulations and utilize private label services empowers you to create a distinct and successful acne product line,

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