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From vibrant short videos to AI, many trends are influencing eCommerce, and online retailers should prepare for a transformative year ahead
Q3 has already started, and eCommerce has never been more exciting. Sales are growing. Section 321 is allowing more products to enter the US duty-free. And Chinese sourcing companies are working around the clock to help eComm brands get more products from the World’s Factory.
Many useful and experimental features are being introduced. But beyond the regular hype cycle, important (and potentially disruptive) developments are emerging. Here’s our pick for the top 10 eCommerce trends shaping the industry in 2024.
Nearly 84% of eCommerce professionals believe artificial intelligence (AI) can make companies more competitive. While the hype of AI currently revolves around ChatGPT, the technology has much more untapped potential. From engaging chatbots and recommendation algorithms to writing product descriptions and SEO content – AI is set to make eCommerce platforms more efficient for businesses and more exciting for customers.
2. The rise of the algorithm: More personalization to drive sales
