
With over a billion users worldwide, any product can go viral on TikTok in a flash. Is your supply chain ready for it?
It’s hard to overstate the influence of TikTok on people’s lives. For users, TikTok is the one-stop destination for funny clips from all over the world. For eCommerce brands, the social platform presents a lucrative opportunity to scale their business, thanks to the rise of social commerce with TikTok Shop. Whether you’re an eComm seller on TikTok or planning to be one, understanding the ins and outs of TikTok fulfillment is at the heart of your business success.

Why is TikTok so important for eCommerce business?
You don’t need to be a TikTok user to understand the significance of this platform worldwide. You’ve probably seen many short clips trending on other social media platforms that have the TikTok logo. The platform has over 1 billion active users. These users are mostly Millennials and Gen Z (the most important demographic driving eCommerce sales globally).
In the USA, which is among the world’s largest eCommerce markets, over 150 million people use the platform every month. TikTok has grown so much that banning it is now a hot topic in US politics. We don’t need to go into the controversy of the ban, but this event clearly indicates how influential is the platform among younger Americans.
The introduction of TikTok Shop, where users can buy goods after they go viral, has upended the eCommerce industry. In 2022, over half of US users reported making impulsive purchases on TikTok – more than any other platform. TikTok Shop is an effective way to leverage viral clips to drive more sales for your business. And with more orders coming in, ensuring your TikTok fulfillment process is efficient and reliable is as essential as acquiring new customers.

How does TikTok fulfillment work?
TikTok fulfillment involves the process of fulfilling orders that originate from your TikTok Shop. This process includes picking, packing, labeling, shipping, and other related procedures necessary to ensure the package arrives at the customer’s front door. Here are the main options eCommerce brands use for TikTok fulfillment:
Fulfilled by TikTok (FBT)
Fulfilled by TikTok (FBT) is the platform’s in-house fulfillment service. It offers eCommerce sellers on TikTok Shop an option to manage their orders in exchange for a fee (multiple fees actually). With FBT, merchants can send inventory directly to TikTok’s fulfillment centers, and the company can take the order from there.
Simple as it may seem, this process often creates new challenges. There might be some difficulty in handling returns or modifying orders. As a fully automated service, it’s not easy to reach customer service for urgent issues, as their support system is ticket-based.
Outsourced TikTok fulfillment
Outsourcing TikTok fulfillment involves working with a third-party logistics (3PL) company to handle your orders from TikTok Shop. The company integrates with your shop to receive orders and fulfill them accordingly. Generally, a 3PL provider offers picking, packing, shipping, and other related services to ensure the TikTok fulfillment process runs smoothly and delivers to your customers on time.
Working with a specialized company for TikTok fulfillment can bring a host of benefits. For instance, you don’t need to allocate inventory to one sales channel. This means you will never run out of stock if the demand increases on TikTok or other channels you’re using to sell. What’s more, sellers on TikTok usually sell somewhere else as well, so working with one 3PL company can help fulfill your orders across multiple platforms.
Efficient TikTok fulfillment solutions by Lansil Global
TikTok Shop doesn’t operate like other marketplaces. One day your store may sit idle. Another day your product might be the center of a TikTok trend that sends your sales off the charts. No matter the case, having a reliable fulfillment partner is essential to ensure your orders are handled efficiently.
At Lansil Global, we can integrate with your TikTok Shop and provide a fully-fledged fulfillment service tailored to your needs. We have a strong presence in the USA, with two warehouses covering all the states with 1-3 day delivery for the best TikTok fulfillment service.
Ready to take your eComm business to new heights on TikTok? Reach out to us today to get a quote and learn more about our services.